Who are we & What do we do?

We are a company built & run by passionate plantswomen.
We help bring new garden plants from around the world to your local retailer. 

BY LICENSING: Growers from all over the world grow the plants we represent and pay a royalty to us, which is shared with the breeder. It’s like the music industry. Each time a song gets played, the musician gets paid a royalty. It’s the same system for plant breeders.

THROUGH MARKETING: On point, on-trend, and clever. We want our plants to stand out as something growers, designers, and even the inexperienced gardener desire. We engage consumers, designers, and growers to create demand.

HOW DOES IT WORK? We find the plants – or the plants find us. We cooperate with trial sites worldwide. Once the plant passes our evaluation process, we file for plant patents and plant breeder's rights to protect the inventor. Finally,  we license growers and collect royalties for the breeder.

Please Do Note: Plants Nouveau does NOT sell plants! We will do our best to help you find a source for our plants if they are not being carried at your local plant retailer.