to Our Newsletter!
Why We’re Not Your Average Plant Introduction Company
Powered by Plantswomen. Fueled by Passion.
We’re a bold, plant-loving company run by passionate plantswomen who travel the globe to discover fresh, fabulous plants.
From tropical treasures to backyard beauties, our introductions are designed to make gardening easier, more joyful, and undeniably gorgeous.
We don’t just follow trends—we grow them.
How do we accomplish this?
BY LICENSING
Plants and Royalties—Just Like Music!
Growers around the world grow our plants and pay a royalty for each one sold. That royalty goes back to the breeder—just like musicians earn money every time their song is played.
THROUGH MARKETING
We’re not just growing plants—we’re growing desire.
We curate standout varieties that build buzz. Through smart marketing and creative storytelling, we engage consumers, inspire designers, and energize growers to create demand from the ground up.
HOW DOES IT WORK?
Once a plant catches our eye, we trial it around the world to see how it performs. If it’s a hit with us and growers can produce it well, we protect it with plant patents and breeder’s rights—giving credit where it’s due.
Then the magic happens: we license top growers to bring these plants to market, so they can bloom in gardens everywhere.
WE DON'T SELL PLANTS!
We don’t sell plants directly. Instead, we build the supply chain, spark interest, and get people talking about the newest, most exciting varieties.
Can’t find one of our plants at your local garden center? No worries—we’ll do our best to help you track down a source. Because when you fall in love with a plant, you should be able to grow it.
What is Exciting Us Right NOW?
CUT FLOWERS
Our newly launched cut flower (flowers, foliage, and fruits) is turning heads and trending hard right now in North America.
This new collection of fruiting branches, colorful and textural foliage and exceptional flowers are taking the market by storm and creating quite a buzz with commercial and small-scale flower farmers, floral designers and consumers.
You can see the entire line HERE.
Developed by our trusted breeding partner, Kolster, BV., we are super excited to be representing these varieties in North America.
Want to be a Licensee?
At Plants Nouveau, we don’t just introduce new plants—we build lasting partnerships with the most respected growers, propagation nurseries, and tissue culture labs around the globe. Think of us as matchmakers for plants and people!
We meet regularly with our licensed partners to:
- Track the progress of our plant introductions
- Share fresh marketing ideas
- Ensure top-notch quality from greenhouse to garden
Our goal? To make sure every plant that bears our name is healthy, beautiful, and ready to wow consumers.
Are you a wholesale grower looking to spice up your catalog with exciting new varieties?
What's New
🌿 Fresh, Fabulous, and Brand New!
Every year, Plants Nouveau introduces a vibrant mix of annuals, perennials, shrubs, trees, and tropicals to the North American wholesale market. These aren’t just plants—they’re plant premieres!
Each variety is brand new to the industry, carefully selected for its beauty, performance, and uniqueness. But like all good things, they take a little time. It may be a year or two before these stars make their way to your local garden center or home store.
Introducing Fruit Snacks™ - Real Fruit You Can Reach and Eat
We are so excited to finally be able to talk about one of our most innovative and useful new plant collections . . .
Happy Earth Day 2023
Most of what we do is for the betterment of the planet each and every day in the Green Industry. Celebrating Earth Day is an important reminder that we can all do more . . .
New Plants & New Ideas
Linda and I started 2023 off with one word - travel. We were on the road, looking for new trends, new plants and new ideas from the New Year till . . .
