New Plant
Introduction
& Marketing
We are Plant Breeder’s Agents, just like those who work with artists and musicians. Plant breeders need agents, too. We help them bring their plants to market by navigating the introduction process, protecting their inventions with patents and trademarks, marketing their plants, and making sure the people who sell the products pay a royalty for every product they sell.
The breeders and Plants Nouveau then use the royalty income to make and introduce even more new plants.
It's all about New Plants
At Plants Nouveau, we consider ourselves architects for better gardens, better minds, and a better world.
We introduce fantastic NEW plants from around the world that help people get out and play in their gardens, on their porches, balconies, and windowsills. Our plants are bred to make gardening more beautiful, less complicated, and more enjoyable.
New Markets
Each new plant is a project.
Extensive trials and evaluations are conducted all over the world to find the right homes and the right markets for each plant. Whether the plants go directly to consumers through Mail-Order Catalogs or end up in a large home improvement store or at local retail garden centers, each plant has a path, and that path started with us knowing which direction to point it in.
It's a process, and it's complicated, but boy, is it fun. Like a really hard puzzle, once you put the pieces together you feel so accomplished.
New Solutions
A new plant may be resistant to diseases, taste really bad to a deer or rabbit or have vole and rot-resistant roots. Alternatively, it might have flowers in a different color, or maybe it grows shorter, or skinnier, or is perfect for urban gardens because it can handle poor soils, small spaces, and pollution.
Each of these characteristics contributes to its selection. It becomes a solution for a grower who does not have to spray it to control disease or a homeowner who does not have to trim it so often in a smaller space. What if it attracts more pollinators? That's a solution.