Butterfly™ Series of Echinacea

Perfectly sized, super hardy and intensely colored, these are the perfect coneflowers for retail end-cap displays.

Size 15-18" tall by 18-24" wide
USDA hardiness Zones 4-9
Sun / Shade Full sun
Soil average garden soil, well drained
Moisture Moist but well drained
Disease and Pests None known
Landscape use Foundations, commercial landscapes, containers, cutting gardens, urban gardens, mixed borders
Market appeal / Uniqueness These pint sized selections with their saturated, single flowers will brighten any spot in the garden. The butterflies love them and they make the perfect front or middle of the border all summer blooming perennial.
Propagation Methods tissue culture
Bloom Time June to September

Angela and Linda’s Garden Notes:

Bred by AB-Cultivars in the Netherlands, these improved single flowered selections have amazingly saturated bloom colors on small statured plants that are truly garden hardy in most of the US.  Bred for their size and amount of blooms, the Butterfly series was named because in the breeding fields in the Netherlands, hundreds of butterflies visit each and every plant.  It’s hard to take pictures for all of the butterflies!  These are the perfect retail end cap perennial because they look terrific in a one gallon pot and with the number of blooms and the intense colors, they will fly off the shelves and into people’s gardens.  We know you will be super satisfied with their performance and the fact that they will return year after year, pleasing everyone.


Visit the individual pages of the plants in this series for more information and more images:



Purple Emperor

Orange Skipper

Golden Skipper

Rainbow Marcella




For Gardeners

Not too much mulch, especially in the fall.  Make sure also to leave spent flowers until early spring – why?  Two reasons – #1 – feed the birds and give them a winter perch and #2 this will prevent the straw effect – cut bloom stalks act like straws bringing uneccessary moisture into the crown of the plant, rotting it over the winter.