This week’s Garden Notes: Where in the World was Angela all Summer: Part II
— October 3, 2014 —
I Wanna B Famous
We pick up where we left off last time – headed to Pittsburgh, Pennsylvania – home to my nemesis in football, the Steelers, for the Annual Garden Writer’s Symposium. I was asked by the association to give a presentation to the garden writers. The idea was for me to partner with my buddy Lloyd Traven from Peace Tree Farm to talk about how our two little companies managed to stand out in a crowd and appear Awesome!
We decided I would talk about being awesome and how to be real and relevant and then Lloyd would take over and spend some time talking to the garden writers about making their writing relevant for their customers – the people reading their words, and that he would broach the uber- sensitive subject of being (or not being) a shill.
What an interesting topic and one I think about daily, but have never put into words and certainly not a lecture, and I absolutely had not thought about it in terms of garden writing. Garden writers are where most of the public gets their gardening information, so they need to be credible, believable and real.
Putting on my deep thinking cap, I thought back to the beginning of Plants Nouveau and how I felt like a small fish in a huge ocean. How did I compete? How did I grow the business? How did I stay relevant ? Now, there’s a nice word. We’ll talk about that one a bit more below.
When I started the business, I wanted to be real, I wanted to be genuine and I wanted to be transparent. I wanted everyone to trust me and trust that I would do a really good, honest job. As I searched for my place in the big world of horticulture, I turned outside of my industry to my favorite companies for guidance. Companies I trusted. Companies who cared. There was a common word in their core values – it was integrity.
Let’s define Integrity:
Integrity is a personal choice, an uncompromising and predictably consistent commitment to honor moral, ethical, spiritual and artistic values and principles.
That being said, to be able to market plants in this big, stretched out world and keep your integrity while competing with some pretty untrustworthy folks isn’t easy. How would we do it? How would we stand out?
We had to be Awesome!
There are many ways to define awesome, here’s three:
- Excellent – extremely good/outstanding
- Exciting – causing great enthusiasm
- Remarkable – worthy of attention
Those are some pretty strong words, right? Sadly, the Urban dictionary says Awesome is something Americans use to describe everything. In this day and age, where just about anyone can be famous and even people who don’t deserve to be famous OR awesome are getting accolades, how can a little company like Plants Nouveau stand out?
Show people you are real.
Show people you are credible.
Show people you are an expert in your field.
Anyone can be famous in this technologically advanced, Google driven world. There’s even a new term for this generation. It’s Generation Like. Imagine that. Like doesn’t just mean you think someone is cute or funny or even just okay. Like is the new indicator of how famous you are and how many people “like” you or your content dictates the space you occupy on the internet, and sadly, your fame. Read More…