Plants and Royalties—Just Like Music!
Growers around the world grow our plants and pay a royalty for each one sold. That royalty goes back to the breeder—just like musicians earn money every time their song is played. 

It’s a win-win: growers get amazing plants, breeders get rewarded for their creativity, and gardeners get something truly special.

We’re not just growing plants—we’re growing desire.
At Plants Nouveau, we curate standout varieties that catch the eye of growers, spark the imagination of designers, and make even the most inexperienced gardeners feel like pros.

We build buzz. Through smart marketing and creative storytelling, we engage consumers, inspire designers, and energize growers to create demand from the ground up. 

Because when a plant is on point and on-trend, it doesn’t just grow—it thrives.

Sometimes we find the plants… sometimes they find us.
Once a plant catches our eye, we trial it around the world to see how it performs. If it’s a hit with us and growers can produce it well, we protect it with plant patents and breeder’s rights—giving credit where it’s due.

Then the magic happens: we license top growers to bring these plants to market, so they can bloom in gardens everywhere. 

We don’t grow the plants—we grow the excitement!
At Plants Nouveau, we don’t sell plants directly. Instead, we build the supply chain, spark interest, and get people talking about the newest, most exciting varieties out there.

Can’t find one of our plants at your local garden center? No worries—we’ll do our best to help you track down a source. Because when you fall in love with a plant, you should be able to grow it.